Website rebuild, SEO, and Google Ads for a boutique dental practice.
Website rebuild covering all 20+ services, then SEO and Google Ads for a boutique dental practice. Every call and form tracked, each lead attributed to the channel that generated it.
Teneriffe Dental is a boutique dental practice in Brisbane's inner-north, serving a growing residential community with general and cosmetic dentistry. When we started working together, the practice had the clinical capability and the reputation, but the digital presence wasn't keeping pace.
The website was dated and difficult to update. There was no paid advertising. Some patients were finding them through Google, but there was no way to know how many, from where, or through which channel. For a practice with growth plans, that gap in attribution was costing them.
Teneriffe Dental had word-of-mouth. The gap was attribution and growth. Without tracking, every marketing decision was a guess. Without paid search, a practice competing in a dense inner-city suburb was missing new patient revenue every day.
The website was a compounding issue. It was slow, not optimised for search, and missing dedicated pages for the high-value treatments that would attract the patients they most wanted to see. Patients searching for cosmetic or restorative dentistry in Teneriffe weren't finding the practice, and when they did land on the site, the experience didn't reflect the quality of the care inside.
We started with a full website rebuild: 20+ treatment pages written for both search intent and patient conversion, with a clean design that matched the calibre of the practice. The site was built with lead tracking from the foundation up: every inbound call and form submission mapped back to the channel that generated it.
From there we launched Google Ads targeting cosmetic dentistry, teeth whitening, and emergency appointments, with campaigns structured for return over impressions. Keyword research shaped the ad strategy and the SEO content running in parallel, targeting the searches with real conversion potential.
The whole system was designed to answer one question: what is each new patient costing us, and which channel is delivering them?
Paid search moved fast. Within the first few months the Google Ads account was running at 6x ROAS: six dollars in new patient revenue for every one dollar spent. Organic visibility started moving within 90 days, with a 72% lift in clicks from search as the new treatment pages began ranking.
By the end of the first phase, over 340 leads had been tracked across calls and forms, every one attributed to its source. For the first time, the practice had a clear picture of where new patients were coming from and what each channel was worth.
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