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A rebuilt website that turns a buyer's agency reputation into booked calls
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Teneriffe Dental
How we rebuilt a broken dental website and turned it into a ~6.7x ROAS new-patient engine
Teneriffe Dental is a premium, boutique dental practice in Brisbane's inner suburbs, with a distinct creative aesthetic and the clinical reputation and word of mouth to match. For a practice like this, the website has to reflect the quality of the day-to-day experience and the bold branding behind the business. They engaged us in early 2025 to rebuild their website from scratch, then run paid advertising and SEO, after a short relocation caused by damage from Cyclone Alfred. The goal was to bring in more high value new patients with clean data behind every enquiry.
The Problem
The practice had word of mouth and organic visibility but an outdated website that let visitors slip away, and no way to grow deliberately once the site was fixed.
- A broken, outdated website -- The existing site was hard to use and did not reflect the premium service the practice provides. Visitors arriving from organic search or paid ads bounced fast, with little trust, poor visibility, and a clumsy path to submitting a booking form
- A tangled site structure -- Underneath, the site was broken. Dead links, glitchy sections, and a nested URL structure buried treatments and hid the practice's work from both patients and search engines
- No deliberate growth engine -- Beyond word of mouth, the practice had no predictable way to grow. Google Ads were already running at limited capacity on a spray-and-pray basis
- No clean data tracking -- Without proper attribution on the ads, the practice couldn't know what was working, or what a new patient actually cost to acquire
The Solution
Teneriffe Dental engaged us first to rebuild the website, then to build a tracked acquisition engine on top of it across SEO and Google Ads.
- Rebuilt the website from scratch -- We rebuilt the site from the ground up so the online experience finally matched the quality of the practice itself. We gave every treatment a clear, dedicated page and organised the whole site around how patients actually search and book, turning a confusing structure into a fast path from landing to enquiry. We built it on clean, schema-marked foundations to give SEO every advantage, and added custom enquiry forms to capture leads directly
- Shot a full content suite -- We produced a full set of new photography and video of the practice and staff, so the site and its channels showed Teneriffe Dental in its own space rather than through generic stock. This gave every treatment page, ad, and post a consistent premium look that matched the experience patients get in the chair
- Built the tracking before spending -- Before committing to ad spend, we set up call and form tracking that ties every enquiry to its source and the treatment value it produces, letting us separate new patients from existing ones, and paid from organic
- Focused Google Ads on real new-patient demand -- We built the campaigns around people actively searching for the treatments the practice wanted more of, such as emergency, cosmetic, and general dentistry, with AHPRA-compliant copy throughout
- Grew SEO in parallel -- Alongside ads, we grew the organic channel through ongoing technical SEO, treatment page content, Google Business Profile management, and local citations, so a share of new patients arrive at no ad-spend cost
The Results
- 3.5x lift in site conversion -- Comparing the same quarter on the old site (Feb–Apr 2025) against the new site (Feb–Apr 2026), the same visit is now 3.5x more likely to become an enquiry. We tracked the same form-submission event on both sites, so it's a clean like-for-like measure of how well the site does its job
- ~4x increase in weekly enquiries -- The old site brought in roughly 4 enquiries a week. The rebuilt site now generates around 16 a week across phone and form combined (Feb–Apr 2026: 199 enquiries tracked, 114 forms, 85 calls)
- ~6.7x return on ad spend -- Across the first five months of the Ads engagement (Jan–May 2026, branded search excluded), non-branded ad enquiries carried a roughly 6.7x return, meaning each $100 in ad spend produced about $670 in revenue
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