How we rebuilt a dental practice site that turned 3.5x more visitors into inquiries
We rebuilt a broken website into one that turns 3.5x more visitors into enquiries.
Teneriffe Dental is a premium, botique dental practice in Teneriffe, Brisbane, with a distinct creative and welcoming aesthetic. For a practice like this, the website is key to reflect the day to day customer experience and bold branding. The practice engaged us to rebuild their website from the ground up, so the online experience matched the quality of the practice itself.
When we engaged, their existing site was outdated, hard to use, and not reflecting the premium service they provide. Visitors that were arriving from organic search or paid advertising where bouncing fast as the site offered little trust, visibility and ability to submit booking forms.
Underneath, it was broken. Bad links, glitchy sections, and a tangled page structure that buried treatments under messy, nested URLs. Every click that hit a dead end or a page that looked cheap was a prospective patient talking themselves out of booking.
We rebuilt the site from scratch on a clean WordPress foundation and restructured the whole information architecture. Every treatment now lives on its own clear page under a logical /treatments/ structure, replacing the buried, inconsistent URLs that had hidden the practice's work from both patients and search engines.
We fixed the broken links and replaced the glitchy sections that were costing trust and search performance, then designed the whole experience to match the practice's premium, boutique feel. We built the landing pages around the one purpose of turning a visitor into an enquiry.
We compared the final quarter on the old site (Feb–Apr 2025) against the same quarter a year later on the new site (Feb–Apr 2026).
The same visit is now 3.5x more likely to become an enquiry. This is the headline result. We tracked the same form-submission event on both sites, so it's a clean like-for-like measure of how well the website does its one job of turning a visitor into an enquiry. The figure is independent of how many people visit or where they come from, rather measuring purely how good the site is at converting a visit.
From around 4 enquiries a week to around 16. The practice told us the old website brought in roughly 4 enquiries a week. The rebuilt site now generates around 16 a week, phone calls and form enquiries combined (Feb–Apr 2026: 199 enquiries tracked; 114 forms and 85 calls).
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