How we helped a dealership avoid reliance on monopolised online marketplaces through organic channels
A boutique Porsche and Ferrari dealership that wanted to stand out from other Australian luxury dealers and stop renting buyers from the online marketplaces. We built a same-day photography pipeline and a social strategy around the aspiration of ownership, shot across Newstead and Teneriffe. Two years on, The Stable has 6,000+ engaged followers and a channel it owns to sell from.
The Stable sells Porsche and Ferrari, backed by onsite luxury storage, paint protection and mechanical work. We ran their social and photography for two years and turned the feed into a sales channel.
When we first engaged, most Australian luxury dealers treated social media as an afterthought, either relying on repurposed inventory photos or out-sourced photography that would either be too inconsistent, or not on-brand.
Our main priority was to build an alternate sales funnel through an owned audience instead of relying on the monopolised online market places, while also maintaining a quick speed to market for new stock arrivals.
In collaboration, we built a content strategy around the experience of luxury car ownership matching the car with a surrounding that is aspirational for first time buyers, or familiar to established owners.
Behind that, we built a pipeline that moved a car from inventory listing photos to social ready content with up to a same day turn around, which no other dealers could match.
Across the two years of engagement we built a high quality audience of potential buyers who actively engaged with posts through comments, DMs and shares with consistent inquiry to stock. This allowed The Stable to have more control with an owned audience, lowering the overall cost and speed per car sold.
We generated over 5,000+ organic followers across an estimated 1,000,000+ reach from shooting over 250+ Porsche's and Ferrari's.
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