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Auto Protective
Developing a content system for a PPF installer
Auto Protective is an automotive protection company based in Murarrie, Queensland, specialising in paint protection film and ceramic coating. They brought us in early 2025 to develop a cost-effective pipeline for high quality social media content.
The Problem
Auto Protective had a small social presence and stale content sitting across their website and Google profile. They needed a high quality content system that stayed light on both time and cost.
- Next to no visibility on social media -- Their social posts were iPhone shots of finished cars, put up a couple of times a month at most and with no real schedule. Engagement was close to nothing
- Outdated content across every platform -- It wasn't just social. The blogs on their website and their GBP profile were all old too, showing no active sign of life
- Needed to stay cost-effective -- They wanted a system that delivered the highest quality content for the least time and spend
The Solution
We ran a content-only retainer on a fortnightly shoot schedule, keeping their platforms consistently fed with fresh, high quality content, and used owner collaborations to extend reach without extra spend.
- A content retainer built for consistency -- We set up a retainer on a fortnightly shoot schedule, capturing enough in each visit to post every second day. Everything was edited and uploaded within a couple of days of the shoot, so new vehicles the client wanted to promote stayed timely. This was content only, with no social media management attached
- Collaboration for extended reach -- We lined up each shoot with car owners who were likely to re-share our posts, which extended reach for free
The Results
- The business looks alive online -- With regularly updated photography and video feeding the website blog, GBP, and social platforms, everything stayed fresh instead of outdated and irrelevant.
- Stronger reach on social -- We lifted their baseline reach by leaning into video, with staff and customer vehicles on camera, which pulled far more engagement than the static car photos they'd relied on before
- One video covered a year of fees -- We produced a piece for a high value customer with a large social following. Once we'd matched it to their content standard, they re-shared it to that audience, and it became our best performing content of the engagement by a wide margin, generating enough work to cover our fees for the entire engagement.
See the Work
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