Shaw's Painting Solutions

Shaw's had the reputation and the craftsmanship, but almost no digital presence beyond social media. The few platforms they were on still ran the old basic identity: a single logo and nothing else.

• No SEO visibility -- They had no website, which made them nearly impossible to find outside social media. That cost them online visibility, a place to show their projects in-depth, and somewhere to capture leads directly.
• Single logo as entire brand --Shaw's entire visual identity came down to one simple logo that sold their craftsmanship short. They ran the same logo across every application, from signage to socials.

We built Shaw's visual identity and website in tandem, so their public perception finally matched the quality of their work, then backed it with ongoing support to grow their search visibility.

• A brand identity that fit the work -- Working with Bailey from Anto Creative, we built a full brand suite that reflects the standard of their craftsmanship. It included multiple logo variations, a colour palette, type, iconography, and applications, all wrapped in a detailed guidelines document
• Developed their first website -- Aligned with the new brand identity we developed their first website with a functional and editorial architecture balance
• SEO Management -- On-going development of the website, blog posting, GBP management, review management and citation development